PMM Tracking System Growth

PMM tracks and analyzes visits, page views, time on site, and other key performance indicators for more than 110 public media websites. For information on this unique service contact us today.

KPBS: continuous, strong growth, based on News

Apart from Minnesota Public Radio and WBUR, the station that has demonstrated the strongest, continuous improvement in online news traffic is KPBS in San Diego. Its performance may mean more to public stations around the country than the successes of MPR or WBUR, because those two stations are often assumed to maintain a permanent head start.

Monthly visits to KPBS’s website have almost quadrupled in three years. Monthly pageviews have tripled in the same time from 277,000 to 824,000 per month, with 60 percent of the growth coming from increased viewing of news pages (a tenfold jump, from 31,000 to 346,000).

When asked about the factors leading to these improvements, Tammy Carpowich, director of interactive strategy at KPBS, pointed first to personnel changes that came in 2006. “We moved four full-time positions from different departments and reassigned them to new media. That change resulted in an increase of our visits by about 125 percent.”

The second factor driving improved performance was technical. In 2009 KPBS installed Ellington, a sophtisticated news publishing system built by the online news team at the Lawrence Journal-World, led by online news pioneer Rob Curley. Even though the previous content management system was adequate, Ellington dramatically improved... MORE

Direct online access to your organization’s data

At any time, access in-depth reports which will benefit everyone involved in the running of your website, from the developers and designers to the marketing and management team. Find out how long people stay at your site, where people leave your site, and what content catches their attention. Compare marketing campaigns and set specific conversion goals. The ways that you can use the system are endless. If you're not already on-board, contact us and JOIN NOW.

Comparative Reports

The reality is that your company does not operate in a vacuum. It is important to know how your organization is performing within the public broadcasting arena. What works? What doesn’t work? PMM is the first service to report quarterly upon station to station comparative data based upon type of station, market size and other viable comparisons.

Analytical Reports

We provide intensive detailed quarterly reports. Each report is written by professional analysts hired to examine and provide perspective on patterns and trends in the marketplace as a whole, as well as examining the effect of usability and functionality as it relates to website success.

Web Conferences

Web conferences are held each month, on topics ranging from Google Analytics tracking code to increasing pledge form conversions and increasing traffic through effective promotion. Each webinar is aimed at helping stations improve their basic performance through understanding and applying analytics.

Powered by Google Analytics, Public Media Metrics is a unique service providing performance data and benchmarking that are not available from any other source. For less than $800 a year ($2.19 a day), you will receive all of the above benefits.

With the continued wide-spread growth of internet usage, your website is now an intrinsic part of your company’s success. Understanding your site’s strengths and weaknesses is no longer an option, it is a necessity.

Public Media Metrics is supported by subscriber fees
and a major grant from the
Corporation for Public Broadcasting