"Companies that actively manage web content with established
business processes for measuring page view metrics are forty times more
likely to demonstrate year-over-year net revenue increases.” –
CNN 7/10/07
Today at Emetrics, Brett Crosby announced a number of new features and recapped some recent changes to Google Analytics. Here’s a quick video recap of the announcement and some thoughts on the changes. Specific things that Brett talked about: The rebranding of Google...
You may have heard that Google will begin to use site speed when calculating web rankings. This generated a lot of buzz, but according to Matt Cutts, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only...
Just a quick personal note to let you all know I’ve landed a new job. I’ve decided to join the team at WebShare, an online marketing and web analytics firm based in Phoenix. I’ve known the owners, David and Corey, for a while and am excited to join their...
This summer’s web analytics acquisition season has heated up to the point where when my phone rings and it’s John (who wakes up hours earlier) saying “comScore has acquired Nedstat” my response is “of course they have!” Not to say this...
Back in February of this year, in partnership with BPA Worldwide, Web Analytics Demystified published a white paper detailing the risks associated with the use of Flash Local Shared Objects (LSOs) in digital measurement. Titled “The Use of Flash Objects in Visitor...
What a crazy week it has been, what with client visits with John here in the West, web casts with the fine folks at Tealeaf and Unica, and the end of summer fast approaching at the Peterson household. I was so busy I wasn’t able to pay close attention to our X Change...
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