If You Promote It, Will They Come? A group of PMM participants find out...
A group of 8 PMM participants conducted an experiment:
Will focused use of an organization‘s broadcast arm to
drive online traffic really have an impact on website numbers?
Our resident analyst, Tim Davis, from Jacobs Media
drills into the Google Analytics dashboard to find out.
Does the concept of "Pinballing" really work? Was there a
ripple effect worth noting? If you promote it, will they
come?
Supporting materials for this study organized by station:
The complete results of the experiment can be found in the
PMM August 2008 issue, available for
download to our PMM project participants.
About Tim Davis
We continue our editorial partnership with Tim Davis and his colleagues at Jacobs Media. Tim has been with Jacobs for more than a decade. During that time, he has evolved from a programming consultant to the company's Digital Specialist. Tim is a unique talent, combining programming expertise with graphic design skill and understanding of all things technical when it comes to the web. He works with Jacobs‘ clients on website design, content, strategy, promotions, and database/viral marketing. Tim is the designer and manager of jacobsmedia.com, so you can judge his work for yourself. He's a 1991 graduate of Texas A&M with a BS in Journalism. Prior to joining Jacobs Media, Tim programmed KTBZ in Houston and worked as a graphic designer/art director for several ad agencies. In addition to his website accomplishments, Tim is a respected resource in the public radio community, working with stations to better develop their digital initiatives. He has also been a major player in Jacobs Media's research reputation, contributing to design, implementation, and analysis of projects.
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