Public Media Metrics is a service of the Integrated Media Association (IMA), the nation’s leader in developing New Media Policies and Practices for Public Broadcasters.

PMM aims to be a standardized web metrics system for non-commercial media including public broadcasting. PMM provides public radio, television and other non-commercial media organizations the web measurement tools necessary to accurately analyze the impact of their web strategies.

Powered by Google Analytics, the service allows each participant to access detailed statistics about the visitors to their website: how many people come, how long they stay, where they go, bounce rate, etc. This information provides a vital tool for understanding audience trends and maximizing marketing effectiveness.

But, equally as important as individual station data, PMM provides comparative reports based upon type of station or participant, market size, format and other targeted comparisons. This is crucial to understanding a station’s efficacy within its own marketplace as well as under the umbrella of public media as a whole. Public broadcasters do not operate in a vacuum and their metrics system shouldn’t either.

To take the data to the next level, Public Media Metrics provides in-depth quarterly reports by analytic experts hired to examine and provide perspective on patterns and trends in the marketplace. In addition, the analysts will examine the effect of specific issues influencing public broadcasting and their resulting impact on website success.

To help participants get the most out of the service, web conferences will be held every other month. These will help those taking advantage of PMM to improve their overall performance by better understanding the data presented as well as providing new and innovative applications to better navigate the online marketplace.

For more information, contact Bridget Hollenback at 845-876-2577 or Bridget(at)IntegratedMedia.org

Public Media Metrics is supported by subscriber fees
and a major grant from the
Corporation for Public Broadcasting