Download our complete collection of reports, presentations and other publications in our
Documents and Downloads section.

Public Media Metrics will publish regular comparative reports that allow station staff to view their results in context — that is, versus the results achieved at other sites and services of comparable staffing, budget, content and market size.

We provide sophisticated analysis from experienced web-metrics professionals who contribute their insight to building a “community of practice” among our colleagues in public media.

August 2008 Report -

If You Promote It, Will They Come? A group of PMM participants find out...

A group of 8 PMM participants conducted an experiment: Will focused use of an organization‘s broadcast arm to drive online traffic really have an impact on website numbers? Our resident analyst, Tim Davis, from Jacobs Media drills into the Google Analytics dashboard to find out. Does the concept of "Pinballing" really work? Was there a ripple effect worth noting? If you promote it, will they come? Download Now

Analytics 101: Using Funnels

Also in this edition of PMM, Justin Cutroni, Senior Director of Analytics and Testing at Epik One, takes us through the steps of creating and understanding the role and findings of funnels using Google Analytics. Learn how to increase site conversion by better understanding how visitors navigate through your site. Download Now

Avinash Kaushik: Multi-channel Measurement-Driving Offline & Online

Analytics guru, Avinash Kaushik, continues the theme of using your organization‘s broadcast arm in interesting ways to build, brand, and monetize your web presence. Kaushik explains specific tactics that drive, identify and measure traffic to online destinations. He looks at how analytics provides all of the necessary information to formulate a multi-channel strategy based upon preferences and online behaviors. Download Now

Trac Media-Are We Ready For TV?

Trac Media compares the use of opt-in samples versus random samples
and looks at what kind of people are visiting your PTV site. How do
they use other technologies? Are they ready to watch TV online? How
about watching TV on their cell phones or on their iPods? Download Now

Get the August 2008 Report now! This issue and all of our previous issues can be downloaded in our Documents and Downloads section, filed under "Quarterly Reports."

---

February 2008 Report -

Election and Politics at PubCast sites: We built the sections; Are they coming?

In this edition of Public Media Metrics we introduce two analysts who drill into the Google Analytics dashboard to look at visitor counts and pageviews in news/political/election features. We welcome Tim Davis, New Media specialist at Jacobs Media, Detroit, and Claude Galipeau, principal at the Galipeau Group, Toronto, and former director for New Media at the Canadian Broadcasting Corporation, where he managed CBC.ca.

Their analysis can be found on pages 4 and 10 of our Fall 2007/Winter 2008 report, soon to be released in February.

They agree on two main points: across the board, traffic to politics/election areas appeared lower than expected, and something called Select A Candidate is generating a heck of a lot of traffic.

Our analysts' research summary presentations can be downloaded in our Documents and Downloads section, filed under "Presentations." PMM project participants will be notified when the full report is posted online.

---

November 2007 Report

You can find our complete November 2007 Report contents online, protected by password, at our November 2007 Reports page.